The Market Clarity Telecommunications Business Intelligence Service (TBIS)
Why should telecommunications infrastructure investment be a stab in the dark? Market Clarity can help.
Carriers looking to invest in new telecommunications infrastructure — or investors assessing carriers' investment plans — need more than guesswork to assess potential markets. They need facts.
Market Clarity announces a world-first service combining three key elements:
- Market Clarity's Telecoms Infrastructure Database (IDB)
- Market Clarity's Market Tracker Telecoms Market History and Forecast Databases
- Demographic information from the Australian Bureau of Statistics (ABS)
Market Clarity's comprehensive database of telecommunications infrastructure tracks information from 113 infrastructure owners:
- DSLAM Locations (close to 4,500 DSLAMs) - 18 Owners
- Access Fibre Networks (more than 1,890 service areas) - 26 Owners
- Fixed Wireless Broadband Base Stations (Over 2,100 base stations) - 67 Owners
- Mobile Networks (Over 17,000 2G and 3G base stations) - 4 Owners
- Long-Haul Fibre Networks (200+ towns served by long-haul links, close to 600 POPs) - 13 Owners
- HFC Networks (over 290 service areas) - 4 Owners
- Long-haul Microwave (over 8,600 base stations) - 29 Owners
- Wireless Hotspots (over 1,860 base stations) - 19 Owners
- Academic Networks (over 180 network POPs) - 5 Owners
- Data Centres (over 200 data centre locations) - 138 Owners
- Internet Peering Points (over 290 peering point locations) - 20 Owners
- Fibre-to-the-Node Networks (over 100 Node locations) - 1 Owner
Market Clarity has recently added GIS-based mapping capabilities to its Telecommunications Business Intelligence Service.
Market Clarity is now able to provide both geographical maps (showing infrastructure location and links) and thematic maps (showing analytical data such as the concentration of infrastructure as illustrated above), down to postcode level.
Additionally, we can now provide information about data centre locations across Australia. Market Clarity can combine this information with our intimate understanding of telecommunications infrastructure to help our customers seek out the data centre that best suits their needs.
This database is constantly updated to keep track with the fast pace of technology rollout in the Australian market.
This is combined with a powerful analysis of Australia's population and business demographics, drawn from Australian Bureau of Statistics data, giving infrastructure investors a unique opportunity to assess markets before they plan their investments.
What does this mean to our customers?
Imagine you're considering a fixed wireless broadband deployment. Our database can tell you all about your target geographical markets, answering questions like:
- How many households would my base station cover?
- How many ISPs have DSLAMs serving the same area?
- What are my backhaul options?
Alternatively, you might be considering the deployment of fibre in new housing estates. Market Clarity can tell you which transmission owners are nearby and whether there's a competitive backhaul market in your area.
This competitive intelligence will help you, our customers, reduce the risk in any new infrastructure deployment. Instead of working in the dark, you can build a business plan confident that you understand who your competitors will be - before you enter a new region.
Information held in the Market Clarity Transmission Infrastructure Database includes:
- Infrastructure by Type — DSLAMs, fibre, fixed wireless broadband, hotspots, mobile, microwave backhaul, academic networks, Internet peering points and data centres.
- Infrastructure by Owner — Ownership information for each type of infrastructure
- Infrastructure by Location — The location of all infrastructure can be queried by ABS by State, Statistical Division (region), Statistical Subdivision, Statistical Local Area (suburb), and by Exchange name (for DSL). Where appropriate (for example, with fixed wireless base stations), this is supplemented with latitude and longitude.
- Demography by Location — Relating ABS demographic data with telecommunications infrastructure.
Market Clarity's Telecoms Business Intelligence Service (TBIS)
Market Clarity uses the information from our Telecoms Infrastructure Database, and cross-correlates it with service take-up trends from our Market Tracker forecast series, as well as information from the Australian Bureau of Statistics, to provide a customised Telecoms Business Intelligence Service.
We can field micro-queries such as:
"Tell me about all the access providers with Fibre, DSL, HFC or Fixed Wireless Infrastructure in postcode 2067"
to highly complex queries such as:
"Which postcodes have no broadband access infrastructure, more than 1,000 households, and an average income above $40,000?"
Database extracts are generally provided in spreadsheet format, so that our customers can easily manipulate the resulting data sets. We can also provide further analysis, and report style outputs.
This file is provided in Adobe PDF format. (File Size: 556 kb) 
Contact us for further information on the Telecoms Business Intelligence Service.