Market Clarity is an award-winning telecommunications analyst firm, with a speciality in tracking telecommunications infrastructure, services and technology trends, and providing strategic advice that is based on a deep understanding of market forces.
We specialise in the areas of advanced networks and convergence, and leverage our engineering knowledge to provide insight, market intelligence and advice on all aspects of the Australian telecommunications market including the ongoing rollout and implications of the National Broadband Network (NBN).
Market Clarity has made a substantial investment in geospatial technologies, and has assembled a comprehensive database of telecommunications infrastructure information, as well as analytical techniques for examining and correlating the relationship between telecommunications and other civil infrastructure (electricity, gas, water, road and rail), commercial points of interest (such as hospitals, schools, banks, shopping centres), social data (including population and business density analysis, disposable income analysis, and any other demographic trait captured in Census or third-party datasets).
Our Telecommunications Business Intelligence Service (TBIS) combines Market Clarity’s extensive service provider, telecoms infrastructure and forecasting databases, along with our overall market intelligence into a one-stop shop to support infrastructure investment decisions. We’ve built a comprehensive and constantly-updated database of infrastructure locations, covering NBN rollouts, DSL, access and long-haul fibre, fixed wireless broadband, 2G and 3G cellular mobile, HFC and microwave networks.
New Free Report: Small Business Telecommunications Service Use and Experience
Although small business plays a significant role in the Australian economy, it's one of the least understood market segments; with little representation vis-à-vis telecommunications service requirements and experiences. We were therefore delighted to have won an ACCAN research grant to investigate small business' experience with telecommunications services. The resulting research, which is based on our interviews with 260 small businesses with fewer than 20 employees, is available as a free download.
New: NBN Proximity Analysis
The continuing rollout of the National Broadband Network will have increasing importance to Australian businesses. To help businesses plan for their own transition to the National Broadband Network, Market Clarity is now offering an NBN Proximity Analysis service.
NBN Rollout Demographic Analysis
Market Clarity has produced a standardised demographic (Census) analysis that we can apply to all NBN Co rollout areas that have published maps (current build, one-year and three-year scheduled builds). This analysis will be valuable to anyone interested in understanding the target markets for retail NBN services during the early years of the rollout. The analysis is designed for Retail Service Providers, policy-makers, and marketing professionals. Click here for more information.
The Australian Telecoms Industry: Understanding ISP and Voice Service Provider Market Dynamics
This presentation style report provides key trends and market statistics about Australian Internet and Voice service providers. Click here for more information.
Free Report: Understanding the Trans-Tasman Broadband Value Gap: ISP Costs in Australia and New Zealand
Although New Zealand ISPs have been introducing higher-quota plans over the last year, Australian consumers still enjoy larger data allowances. In Understanding the Trans-Tasman Broadband Value Gap, Market Clarity presents research into the cost base of ISPs in both countries. We were surprised to find that Australian ISPs spend more of their ARPU on network costs than their New Zealand counterparts. We believe that differences in service offerings between the two countries may be more influenced by the more intense competition in the Australian market. The report is available here.
Understanding the Implications and Nuances of NBN Co Wholesale Pricing and POI Locations
Over the past few months there's been a lot of comment on NBN pricing, and in particular the impact of Connectivity Virtual Circuit (CVC) pricing - ultimately resulting in NBN Co offering a discount on CVCs during the ramp up period. But, will this pricing change provide an effective mechanism for lowering the barriers to entry for RSPs, thus enabling strong retail competition? Click here for more information.
Free Report: Closing the Trans-Tasman Broadband Value Gap - Comparing Prices in Australia and New Zealand
The New Zealand broadband market has become more competitive over the last year, with growing plan allowances, but how does this compare to the Australian market? This new analysis from Market Clarity compares plan prices and data allowances in close to 200 broadband plans offered by 11 leading ISPs in Australia and New Zealand. The report is available here.
Market Clarity NBN Bandwidth and Price Scenario Model
Market Clarity's Bandwidth and Price Scenario Model calculates bandwidth and costs, and target retail prices on a POI-by-POI basis, for the full range of NBN Co Internet plans. Click here for more information.
Market Clarity provides up-to-date intelligence and advice on all aspects of the Australian telecommunications market.
Our main services include: